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New American Standard series: click for more info

Some people make headlines; others MAKE HISTORY. When you own a Fender® instrument, you are part of a community; a legacy of self expression, groundbreaking artistry and touchstone musical moments. When you make music with a Fender instrument, you MAKE HISTORY. More...

Value Packs: click for more info

Our Squier® and Fender® Value Packs give you everything you need to start playing — available in electric guitar, electric bass and acoustic versions — including banjo and mandolin! — from just $249 rrp.

Stevife Ray Vaughan Lenny Stratocaster
Technical diagram of Tone-Master cable

Tone-Master Cables

New Fender Tone-Master cables actually improve your sound! Strong, highly flexible and durable Tone-Master cables provide a more open sound with a wide-range while sheilding you from noise and interference that can compromise your big gig or that important session. More...

Gretsch Custom Shop Now Open!

Come on in folks and cast your eyes over the finest contemporary Gretsch guitars available!

Immaculate recreations of the most coveted guitars of all time await you inside...

Introducing Premium Cables

Premium Cable - GoldPremium Cable - Platinum The Fender Gold and Platinum Series cables use Differential Cable Architecture to present the best possible balance between all frequency ranges, voiced individually for Guitar, Bass and Acoustic instruments. More...

Fender Unveils Futuristic VG Stratocaster

Futuristic VG Stratocaster Logo The most versatile electric guitar available! Fender has teamed up with Roland to create an iconic electric guitar that can do it all! The revolutionary VG Stratocaster incorporates DSP technology on an American Series Stratocaster, allowing for an amazing array of 16 tones and 5 alternate tunings.

All of the sounds are serious, usable Fender tones (Strat®, Tele®, Humbucking®, and Acoustic banks) and the amazing tuning feature allows you to glide from Standard tuning to drop D, to open G and baritone at the turn of a knob! Fender is all about innovation, and this new guitar is one of the most exciting US-made instruments in the Fender line! More...

California Series!!

Fender’s very first acoustic guitar designs all featured Fender® Electric guitar headstocks® — a radical and innovative concept in its time.

The new California Series Instruments from Fender pay homage to the look and Californian vibe, but have been updated and redesigned by Dan Smith and the Fender R&D team.

The Spirit of Rock’n’Roll indeed!

Photo of California Series: click for more info
Cover image from Left Field Holler

Backslider’s Left Field Holler
Iconic Australian Blues

In your face, amped-up original blues to all–acoustic unplugged way-down-south delta blues. Multi–media celebrity, Doug Mulray describes them as ‘the best acoustic blues band in the country’.

The new album, the band’s 10th, captures the tough raw edge of Backsliders live performances with an eclectic array of original and diverse tunes. More...

Photo of Gretsch Limited Edition Americana Series guitars: click for more info

Howdy, City Slickers!
Gretsch Limited Edition Americana Series

Welcome to the rowdiest collection of acoustic guitars this side of the Mississippi!

Reminiscent of the ol’ cowboy guitars of yesteryear, these beauties are sure to be instant collectors items. Heck, why not collect all four?!

Each guitar features a 24" scale steel reinforced neck; real wood construction; and is guaranteed to make real guitar sounds!

The Fender Custom Shop Is 20!
It’s hard to believe that it’s been 20 years already

For two decades now, the Fender Custom Shop has astounded players and collectors worldwide with marvels of creativity, ingenuity and sheer guitar artistry. From humble mid-80s beginnings in Fender’s original Southern California home, the Custom Shop has grown to become perhaps the world's preeminent maker of custom “instantly collectible” instruments; a veritable dream factory that has made Fender’s finest the world’s finest.

For 20 incredible years now, many of these fantastic instruments were custom made to be delivered into the capable hands of the world’s greatest, most famous guitarists, and several Custom Shop models consequently became famous in their own right. more...

Guild Celebrates Distinguished 50-Plus Year History

-- World's Premier Acoustic Guitar Maker Builds Upon Tradition of Quality --

Whether it's a jumbo, dreadnought or small-body acoustic guitar; a six-string or a 12-string; or one of the new GAD Nylon/Classical Series acoustics, Guild continues to champion its timeless history and heritage of old-world craftsmanship, modern design innovation and solid value. Guild guitars remain among the most sought after instruments for discerning musicians who are out there in the real world with their sleeves rolled up and ready to play. more...

Super-Sonic™

After years of painstaking research and design, we’re proud to introduce the Fender Super-Sonic amplifier — the first Fender all-tube amp to capture the highly-desirable sparkly tones of the ’65 Vibrolux™, the thick tone of the ’66 Bassman™, and the smooth and creamy crunch of modern, high-gain amplifiers.

The Super-Sonic amp lets discriminating players capture industry-standard Fender clean tones, bluesy “pushed” tones and modern high-gain tones in one easily portable all-tube amplifier. more...

Photo of Blues Junior Limited Edition amplifier: click for more info

Classic Look, World Standard Sound

Make no mistake, this is the tone you know and love, available now in a limited edition with Jensen P12N speakers and the classic Lacquered Tweed covering.

New Ultralight Acoustic™ Amps

Pristine reproduction of acoustic-electric instruments in a beautiful, compact package.

The Acoustasonic™ Ultralight stereo amplifier packs a host of high-tech features. Two independent instrument and mic channels with built-in DSP effects.

And the Jazzmaster Ultralight amplifier creates luscious tones great for everything from jazz to funk to Motown.

Photo of Jazzmaster Ultralight Head and Enclosure
Photo of Pro Junior™ 60th Anniversary Woody Limited Edition: click for more info

Pro Junior™
60th Anniversary Woody™
Limited Edition

A luxuriously appointed version of our beloved Pro Junior™, created to celebrate Fender’s 60th anniversary. It’s the perfect addition to the discriminating guitarist’s office or living room

Stocks are limited so be quick!

Photo of Classic Player Series guitars: click for more info

New Classic Player Series

Vintage Broadcaster pickups, soft “V”-shaped necks, custom two-point “vintage” tremolo systems and custom wiring are not standard fare outside the walls of our Corona, California based Custom Shop. With the new Classic Player Series, not only do they come standard, they’re accessible to players who can’t sell out Wembley stadium.

We asked three of our Custom Shop Master Builders to design a “Custom Shop” worthy guitar that could be built in our standard production facility. They obliged to create three unforgettable instruments featuring vintage styling alongside some of the most popular (and inspiring) features and modifications they’ve built into their custom “one-off” instruments over the years.

Revenge of the Surf Guitar
Get out the longboard and dust off the old Strat!

Cover image from Revenge of the Surf Guitar

In the tradition of Pipeline, Bombora, Wipeout & Apache, comes 16 sensational tracks inspired by the wonderful sound of early sixties surf guitar — written, produced and played by Martin Cilia, guitarist with legendary Australian surf band, The Atlantics.

Rated “5 star” by ReverbCentral.com in California: “Wow! This album is solid top to bottom … fresh and powerful… very, VERY well done… highly recommended”. More...

www.martincilia.com
www.myspace.com/rotsg

Well Hello Kitty™!
Stratocaster® • Mini • Dreadnought

Photo of Hello Kitty Mini guitar: click for more info

The newest additions to Squier’s Hello Kitty™ Series are a Stratocaster®, a Mini and a Dreadnought acoustic — all available in pink or black.

Older features

'57 Custom Twin guitar amplifier

S-1 Switching System

Fender Care products by Meguiars

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